Jofa is a Swedish brand of ice hockey equipment owned by Birch Hill Equity Partners through its portfolio company Sport Maska Inc. The brand originated in the company Jonssons Fabriker AB, later renamed Jofa AB, which was founded in Malung, Sweden in 1926 by Niss Oskar Jonsson (1909–2002). Jofa was a pioneer in the development of the plastic helmet, which was worn most notably by Wayne Gretzky.
