Trendyol is an e-commerce platform based in Turkey, with its headquarters in Istanbul. Trendyol operates in Trendyol group structure. The company was founded in 2010 by Demet Mutlu. In 2018, the Chinese company Alibaba Group became the company's largest shareholder, holding 86.5% of shares. Trendyol is a private company, operating in the fashion and retail sector in e-commerce area.