Takealot.com is a South African e-commerce company based in Cape Town, South Africa. It is regarded as South Africa's largest online retailer, takealot.com has helped grow online shopping in South Africa, and was the first local retailer to take part in Black Friday. As of November 2019, over 2500 third-party businesses use the Takealot Marketplace platform to sell to over 1.8 million takealot.com shoppers.