The Pinkfong Company (Korean: 더핑크퐁컴퍼니) previously known as SmartStudy and Smart Books Media, is a global entertainment company. Their brands and intellectual property include Pinkfong and Baby Shark, and they have produced original animated shows, world live tours, and interactive video games. On January 6, 2022, they changed their corporate name from Smart Study to The Pinkfong Company.
