MTV Middle East, formerly MTV Arabia, was a free-to-air music television channel, and the Middle Eastern incarnation of MTV. As an addition to the MTV network, it was a joint venture between MTV Networks International and Arabian Television Network, a subsidiary of Arabian Broadcasting Network, and part of Arab Media Group, the largest media group in the United Arab Emirates. Launched as MTV Arabia, the channel was rebranded as MTV Middle East on August 30, 2011.