Web Internet LLC were formed in 1997 by Bill Bloomfield, then President of Web Service Company which was the second largest coin-operated laundry machine company in the U.S. and held a trademark on the "WEB" brand, resulting in the company's ownership of the Web.com domain. Web.com initially launched as a web portal, offering paid search results, a shopping directory, comparison shopping engine, as well as a free web-based @web.com email service in multiple languages, all of which proved unsuccessful. To spearhead growth and bring Web.com domain registration and hosting services to market, Will Pemble was hired as CEO in 1999. Mr. Pemble led the development of Web.com's domain name registration and web hosting services, which became the core product offerings of the company. In 2004, Will Pemble purchased the business from its parent company the Web Services Company, Inc. Shortly after purchasing Web.com, Mr. Pemble founded Perfect Privacy, LLC, a subsidiary of Web.com pioneering private domain name registration services to customers of Web.com.
