The Hong Kong Tourism Board (HKTB) is a Government-subverted body founded in 2001. The HKTB replaced the Hong Kong Tourist Association (HKTA) that was established in 1957. It has 15 branch offices and representative offices in 6 markets around the world, and its primary mission is to maximize the social and economic contribution that tourism makes to the community of Hong Kong and consolidate the city's position as a desired destination. The HKTA works with the Government, travel industry and other partners to market and promote Hong Kong worldwide, improving the range and quality of visitor facilities, tourism service standards and enhancing the experiences of visitors.
