H-E-B Grocery Company, LP, is an American privately held supermarket chain based in San Antonio, Texas, with more than 380 stores throughout Texas and Mexico. The company also operates Central Market, an upscale organic and fine foods retailer. As of 2022, the company had a total revenue of US$38.9 billion. H-E-B ranked number 6 on Forbes' 2022 list of "America's Largest Private Companies". The company also ranked number 3 on Forbes' 2024 list of "Customer Experience All-Stars." H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranks H-E-B 13th on the list of "Top 75 North American Food Retailers" by sales. Based on 2019 revenues, H-E-B is the 19th-largest retailer in the United States. It donates 5% of pretax profits to charity. The official mascot of H-E-B is named H-E-Buddy, an anthropomorphic brown grocery bag, with multiple grocery items emerging from the top.
