The Ekeko is the Tiwanakan god of abundance and prosperity in the mythology and folklore of the people from the Altiplano. Its chief importance in popular culture is as the main figure of the annual Alasitas fair, a cultural event that happens every January 24 in La Paz, Bolivia. The Ekeko is a traditional god of luck and prosperity popular in the western region of Bolivia. In Peru the main festival is celebrated on May 3 of every year in the city of Puno, on the Machallata hill.