DataOps is a set of practices, processes and technologies that combines an integrated and process-oriented perspective on data with automation and methods from agile software engineering to improve quality, speed, and collaboration and promote a culture of continuous improvement in the area of data analytics. While DataOps began as a set of best practices, it has now matured to become a new and independent approach to data analytics. DataOps applies to the entire data lifecycle from data preparation to reporting, and recognizes the interconnected nature of the data analytics team and information technology operations.