Afif is a city in central Saudi Arabia, in the Najd region. It is situated approximately halfway between Riyadh and Mecca. The modern town was established in the 1910s as a hijra, or "settlement", for the nomadic tribes of the area, particularly the tribe of 'Utaybah. It has since grown into a small city of 39,581 as of the 2004 census, not counting the surrounding towns and villages, which together with 'Afif form the 'Afif Governorate.