ALE-HOP is a chain of variety stores in Europe based in Valencia, Spain. Originally from Gata de Gorgos (Alicante), Vicente Grimalt, the founder and manager of the brand began in 1968 selling of products from his hometown on the street, including carrycots and hats. In 1990 he founded Clave Denia S.A.U. dedicated to wholesale. After that Grimalt created the brand "ALE-HOP", opening the first store on Calle Paz in Valencia.
